Case Study: Unlocking Market Access for CNS Digital Therapeutics: Leveraging Claims Analysis for Strategic Payer Engagement
Time: 2:30 pm
day: Conference Day Two
Details:
- Strategic Positioning with Payers: Learn how to craft a compelling value proposition for a digital therapeutic by aligning with payer priorities – replacing costly, less effective treatments and addressing broader cost burdens (e.g., side effects of antipsychotic augmentation)
- Harnessing Claims and Actuarial Analysis: Discover how analyzing medical claims data with actuarial support reveals high-cost treatment pathways and enables evidence-based arguments for coverage and reimbursement
- Practical Engagement Tactics: Explore actionable approaches for payer engagement, such as timing of roundtables, access strategies for CMOs, and translating clinical and economic value into payer-relevant language
